Napa Winery Event Planner

Napa Winery Event Planner

In the Napa Valley, being a Napa winery event planner creates amazing opportunities to create guest experiences where the focus is on the wine and the food which helps create brand ambassadors for the winery brand.  We have had the pleasure of working with Crocker & Starr winery for the past three years designing their biggest event – Carnivus Maximus.  Hosting over 400 wine club members and guests, Carnivus Maximus is a four-hour festival celebrating the 20+ years of winemaking by co-owner and winemaker Pam Starr and her collaboration with co-owner Charlie Crocker.

Tons of food stations including whole roasted pig from Smoke, oysters on the half shell from Hog Island, wood fired pizza from Napa Valley Crust, Shave Ice from Paradise Shave Ice, chicken paella from Zuzu and custom charcuterie from Fatted Calf are all paired with Crocker & Starr wines.  Guests are engaged in fun games including guess the cork where they can win prizes valued at over $10,000.  It’s such a great, interactive event to design.  In fact, the guests don’t want to leave at the end of the event because they’re having so much fun, drinking delicious wines including reserve tastings and current releases.

We’re excited to join Crocker & Starr for a fourth year in 2018.

We would love to help you as your winery event planner – find out more about our services by requesting information.

Napa Valley Weddings Coordinator

Napa Valley Weddings

napa valley weddings harvest inn

When looking at Napa Valley weddings, there are many different types of locations that you can consider.  We have gorgeous resorts like Meadowood, Auberge du Soliel, and Solage and we also have unique wineries such as V. Sattui, Charles Krug, and a plethora of private estates.  There’s a lot to look at and much of it is “off the beaten path” where you may not be able to get the information directly, but a local wedding planner will be able to introduce you to the right wedding site.

When you work with us and we assist you with finding the perfect spot for your Napa Valley wedding, we go through a detailed list of questions so that we can be very detailed in the types of sites, the locations and the minimum budget commitment to host your guests.  As overseers, we provide oversight to the venue contract, the catering contracts and are able to give you stable advice on not only the upside of each location but also potential downfalls which will ensure you are able to sign off on your contract with confidence.

Below are a few of the locations listed above, just make sure to engage your wedding planner early so you have access to the most locations so you can make an informed decision before booking a site that you only “sort of” love.

Meadowood Wedding

Vintage Estate Wedding

Napa Private Estate Wedding

We’d love to work with you on your Napa Valley wedding!  Fill out the contact form to get more information.


How To Become An Event Coordinator

How To Become An Event Coordinator

When I first started my business in 1995, I had no idea how to become an event coordinator – I had zero ideas what I was doing or how to do it and I couldn’t find a single person to fill me in on the right steps to take.  But I didn’t give up, I forged a path for myself and have done very well in the process.  In fact, we created a really easy way to work with clients to create their events that are efficient and effective and has allowed me to have weekends to myself when I’m not planning fabulous weddings.

What I did recently was to release our top 14 forms for download.  Why?  Because I believe that giving back to this industry is important.  While these aren’t free, I did price them at a low barrier of entry cost. For $39 you can download all the forms.  But that price won’t last, it will be gone when summer comes to an end.  So far, hundreds of you have downloaded them and I’m hoping that you’re using them in your quest to become an event coordinator who has a more efficient business and a more high profile look to what you do.  Clients love it when you look professional and they will pay more for your service if you have a more high-end look.

So, trust me, if you’re looking for how to become an event coordinator, I have created the programs for you.

Wedding Planner Books

If you’re looking for Wedding Planner books, Signature Sasha: Wedding Design Planner, by celebrity wedding and event designer Sasha Souza, is the only wedding design planner of its kind, providing event planners and brides-to-be with elegant design ideas, innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, and well-informed through your entire wedding design planning process.

This ultimate planner is a beautiful and chic download that will seamlessly guide and inspire you–or those partaking in planning this special event–through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

To create an innately unique wedding, your inspirations and dreams should be at the forefront of every decision. This planner provides you with tools including questionnaires and check lists to help you create your overall vision while giving practical, simple ways to keep organized, on track, on budget, and in touch with your personal style.

Signature Sasha: Wedding Design Planner will help you design and beautifully and flawlessly plan your wedding, leaving your guests wanting more, and saying it was the best wedding they can remember.

This will be launched on September 1, 2017 and is available now for pre-orders.


books for wedding plannersdownload wedding planner book


You will also have two additional covers to choose from for your wedding planning binder:

books for wedding planningbooks for wedding design

Becoming an Event Designer

Becoming an Event Designer

Are you thinking of becoming an event designer but you’re looking for a great foundation to start?  Do you want to add event design to your repertoire?  I have the educational course for you that helps you take your wedding planning business to the next level AND it’s all online so you can go at your own pace.  If you are a:

  • Wedding planner
  • Event Designer
  • Floral Designer
  • Wedding Designer
  • Event Planner

Even if you’re brand new to the wedding industry, this course will help give you a jump start in your new career.  And you want to learn more about how to incorporate more event design into your business and how to charge for event design, how to work with color and texture, finding inspiration and many other details, you’ll want to sign up for this.  The course is only 2 payments of $295 and lasts for 10 full weeks.  Plus at the end of the course, you are able to submit a “final” where you have a chance to win a 2-day apprenticeship in June 2018 in Napa Valley*.  When I was becoming an event designer, I wanted to know everything about the job.  How do I charge?  How do I structure my company?  How do I find new business?  This course answers all those questions and you get to learn from somebody who actually has built an extremely successful event design business from the ground up!

You can sign up at the following link to begin your Event Design Intensive.

*all travel to and from Napa Valley including accommodation, flights, and meals are the responsibility of the winner.

Sasha Souza Events is an award winning event planning company considered one of the top event design & wedding coordination companies in the US. Sasha Souza Events has offices in Napa Valley, Sonoma, San Francisco & Los Angeles