How To Become An Event Coordinator

How To Become An Event Coordinator

When I first started my business in 1995, I had no idea how to become an event coordinator – I had zero ideas what I was doing or how to do it and I couldn’t find a single person to fill me in on the right steps to take.  But I didn’t give up, I forged a path for myself and have done very well in the process.  In fact, we created a really easy way to work with clients to create their events that are efficient and effective and has allowed me to have weekends to myself when I’m not planning fabulous weddings.

What I did recently was to release our top 14 forms for download.  Why?  Because I believe that giving back to this industry is important.  While these aren’t free, I did price them at a low barrier of entry cost. For $39 you can download all the forms.  But that price won’t last, it will be gone when summer comes to an end.  So far, hundreds of you have downloaded them and I’m hoping that you’re using them in your quest to become an event coordinator who has a more efficient business and a more high profile look to what you do.  Clients love it when you look professional and they will pay more for your service if you have a more high-end look.

So, trust me, if you’re looking for how to become an event coordinator, I have created the programs for you.

Wedding Planner Books

If you’re looking for Wedding Planner books, Signature Sasha: Wedding Design Planner, by celebrity wedding and event designer Sasha Souza, is the only wedding design planner of its kind, providing event planners and brides-to-be with elegant design ideas, innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, and well-informed through your entire wedding design planning process.

This ultimate planner is a beautiful and chic download that will seamlessly guide and inspire you–or those partaking in planning this special event–through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

To create an innately unique wedding, your inspirations and dreams should be at the forefront of every decision. This planner provides you with tools including questionnaires and check lists to help you create your overall vision while giving practical, simple ways to keep organized, on track, on budget, and in touch with your personal style.

Signature Sasha: Wedding Design Planner will help you design and beautifully and flawlessly plan your wedding, leaving your guests wanting more, and saying it was the best wedding they can remember.

This will be launched on September 1, 2017 and is available now for pre-orders.


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You will also have two additional covers to choose from for your wedding planning binder:

books for wedding planningbooks for wedding design

Becoming an Event Designer

Becoming an Event Designer

Are you thinking of becoming an event designer but you’re looking for a great foundation to start?  Do you want to add event design to your repertoire?  I have the educational course for you that helps you take your wedding planning business to the next level AND it’s all online so you can go at your own pace.  If you are a:

  • Wedding planner
  • Event Designer
  • Floral Designer
  • Wedding Designer
  • Event Planner

Even if you’re brand new to the wedding industry, this course will help give you a jump start in your new career.  And you want to learn more about how to incorporate more event design into your business and how to charge for event design, how to work with color and texture, finding inspiration and many other details, you’ll want to sign up for this.  The course is only 2 payments of $295 and lasts for 10 full weeks.  Plus at the end of the course, you are able to submit a “final” where you have a chance to win a 2-day apprenticeship in June 2018 in Napa Valley*.  When I was becoming an event designer, I wanted to know everything about the job.  How do I charge?  How do I structure my company?  How do I find new business?  This course answers all those questions and you get to learn from somebody who actually has built an extremely successful event design business from the ground up!

You can sign up at the following link to begin your Event Design Intensive.

*all travel to and from Napa Valley including accommodation, flights, and meals are the responsibility of the winner.

Sonoma Wedding Venue @ Campovida

When you get the perfect wine country wedding venue, there’s not much better than being a Sonoma wedding planner.  One of our favorite locations hosted the wedding of Keulli & Ed on a gorgeous April day – they had it all, beautiful weather, lovely location and a simple but heartfelt design for their wedding.  Everything that Keulli & Ed planned was perfectly matched to their Sonoma wedding venue.

One of our favorite details were the hand dip-dyed table runners which were very light and airy and paired beautifully with the spring floral design of the wedding reception.  Tall taper candles were matched with beautiful petite arrangements of anemone. scabiosa, and greens.  It felt fresh and wasn’t overdone.  The Tuscan Arbor always steals the show, shading guests during dinner from the sun and providing the perfect backdrop for the Sonoma wedding reception.

Guests enjoyed a delicious dessert buffet and small cake after their gorgeous dinner.  We would love to help you find your perfect Sonoma wedding venue.  Fill out our information request form and we will get in touch with you about helping you plan your perfect wedding.

Sonoma Wedding of Chris & Dave

The Sonoma wedding of Chris & Dave – who are affectionately referred to as “Crave” was one of the most heartfelt weddings we’ve been involved with.  We believe that love is love and same-sex couples are just as honored as any other couple who came to us for their wedding. We were elated that Crave chose us for their wedding day at Kunde Winery.  It was so awesome that the wedding was featured in Bride’s Magazine and showcases all of Silvie Gil’s gorgeous photos!

Chris & Dave chose a Kunde Estate Winery Hilltop wedding to celebrate their marriage and it was such a gorgeous day.  This couple has tremendous style – I can’t get enough of how they infused their personalities into the wedding day!  Those groom’s shoes are to die for!  The ceremony was flanked by two beautiful floral arrangements and the couple said their vows surrounded by vines.  But after the ceremony, they spent a bit of time together at a small table set for two where they could get away from the guests and enjoy each other for a few minutes.

I hope you love this Sonoma wedding as much as we do!

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Venue: Kunde Family Winery  Floral Design: PoppyStone Designs || Rentals: Bright Event Rentals |Cake: Sweet on Cake ||Photography: Sylvie Gil

Sasha Souza Events is an award winning event planning company considered one of the top event design & wedding coordination companies in the US. Sasha Souza Events has offices in Napa Valley, Sonoma, San Francisco & Los Angeles