Are you a Wedding Planner? Steal my questions to ask your client!


As a wedding planner, I’ve always been in search of the best way to get inside the head of my client.  We have developed a detailed design questionnaire over the last 15 years and I’m giving you the top 7 questions that we ask our clients and the reasons behind them.  This wildly popular ebook is provided through my work with the Consultancy for Creatives – a mentoring and coaching program for creative event professionals who are looking to take their business to their next level.

How can you get your hands on a copy?  Just register for my newsletter – I’ll send you fun stuff, advice, and tips throughout the year.  Occasionally I also offer specials for the consultancy and you’ll have first access!

Napa Wedding Planner Sasha Souza speaking at Catersource

wedding speaker

Celebrity Event Designer Sasha Souza, owner of Sasha Souza Events in Napa Valley, is an author, business coach and event industry influencer. She has been the winner of multiple awards including the Spotlight Award for Designer of the Year. She has also published two wedding design books: “Signature Sasha: Magnificent Weddings by Design”, an IPPY award winner and “Signature Sasha: Weddings & Events to Inspire” both which are available in the bookstore. In 2016, Sasha launched the Consultancy for Creatives where she mentors companies within the events industry who are looking to take their businesses to their next level. Believing strongly in giving back, she served as the Founding President of Wish Upon a Wedding from 2009 – 2013 and also on the SEARCH Foundation Board of Directors from 2008 – 2013. She has been a member of the Catersource Advisory Panel since 2013


napa wedding planning packages

Deciding on Wedding Planning Packages for You

You’re newly engaged…or you’ve been planning your wedding for a while and you’re wondering if wedding planning packages are right for you.  Whether you’re looking for a wedding planning package for your Napa Valley wedding or a wedding planning package for your destination wedding, deciding on the right service can be a difficult process.  We have found that the best way to assist couples in finding the right service is by setting-up a meeting or call to better understand how we can help couples reach their vision. Our services are then customized based on those needs.

Here’s a quick “cheat sheet” to showcase the three main categories of service to better help you understand which level of assistance is the best fit. While these are generally the levels of service we offer, features of each can be added or removed to best suit your needs.

Complete Wedding Design and Coordination:

Complete Wedding Design & Coordination is best for couples that would like not only to have design assistance for their wedding, but also want to work with someone to either take the lead with coordination or work with them to create a common thread throughout the event. This service often includes unlimited hours by the planner or designer working on your wedding, attending meetings with vendors, unlimited phone and e-mail support, monthly payment reminders, and managing all transportation and lodging for a couple’s guests.


The biggest challenge for couples that choose Complete Wedding Design and Coordination can be providing the planner with their vision, so that the planner can create a totally custom experience. Even though the planner will manage a majority of the process, couples will still need to communicate their vision to gain the most benefit from this service.  I always let my couples know that we don’t make any assumptions or treat your wedding like everyone else’s. Your wedding is unique; we will not know what you want unless you can communicate it to us.

Partial Service Wedding Planning:

Partial Planning can start as far as eight months from the event date. This service can include more dedicated hours from the planner to help answer questions and concerns, which can be especially helpful if your event is at a challenging venue. Partial planning can also include pre-screened vendors that are selected based on your event, several site visits, unlimited email and phone support, management of guest lodging and transportation, rehearsal, and day-of assistance.


One of the biggest challenges with partial planning is that design assistance is not included. If a couple is looking to create a cohesive design throughout the event with the help of our planners we often recommend going with Full Planning.  A couple will also need to spend more of their personal time working on their wedding planning with the planner.

Month of Wedding Coordination:

Month of Coordination is a great option for couple that can (or wish to) dedicate more of their own time and energy to the planning process. This service starts thirty days prior to the event and can include some of the following; a specified amount of hours dedicated to planning your unique event, a site visit, email and phone support, rehearsal, and day-of assistance, all within the thirty days leading up to the wedding.


Month of Coordination comes with its share of challenges. One of the most common challenges couples face is finding they have questions that pertain uniquely to the site they have chosen for their wedding. When couples aren’t able to find answers to those questions online they may require more assistance from the planner outside of the thirty days leading up to the event. Those couples will often choose to upgrade to the Partial Planning Service.

So, what should you do?

It may be that you need a little of each of these wedding planning packages and that is why we customize our services to the couple, so that they have the right plan from the start. This is an important day in your life, and as wedding planners we want nothing more than to help your big day be a success. Communication is key; don’t be afraid to ask for what you need from us to help you do that.  We’d love to help you decide on the right wedding planning package for you and your wedding.

Please contact us to chat more about your wedding!  You can also read more about our services!

I was so honored to be asked by Eddie Babbage of Timeline Genius to be a guest on his podcast.  If you’re looking to build your business to atmospheric levels, this podcast gives great tips from top event industry insiders.  I can’t wait to hear feedback from you once you’ve listened!

Here are some of the valuable points I address:

  • How the right business model can transform your company and position you for success
  • How to develop a confident mindset
  • How to strategically choose a name for your planning company
  • One priceless lesson you can learn from a major setback I faced
  • How you can take your event design skills to the next level
  • My #1 piece of advice for wedding planners

You can subscribe to the podcast here!

After all that, make sure you look into Eddie’s product, he gave me a behind the scenes view of everything they’re doing over there and it’s super innovative and fantastic.  I love it!

New wedding business coaching program begins March 2017!

It’s been a year since I started the Consultancy for Creatives and started the wedding business coaching and mentoring program.  I have been working with two programs, either 12 months or 3 months depending on the need of my client but I’ve heard loud and clear that you guys want something more DIY, at your own pace, work at it when you can and maybe even a little more affordable.  That’s where the new program fills the gap!

This new program is only 8 weeks long, all online and costs $500!  No long-term contract needed!  You can read all about it at the link below but if you are concerned about hiring a wedding business coach and mentor, this is your starter to get you more involved in what’s going on in your creative business.  We will begin March 2017 and I can tell you right now, I wish this had been around when I was struggling through making business decisions and trying to figure things out on my own.  Tap into all that we have to share and while you’re on the Consultancy for Creatives site, check out the good things my clients have to say!   I’m in love with doing this and what started as a pet project has become one of my passions.

I can’t wait to share this with you!

masterplan coaching creative business

Sign up here

Sasha Souza Events is an award winning event planning company considered one of the top event design & wedding coordination companies in the US. Sasha Souza Events has offices in Napa Valley, Sonoma, San Francisco & Los Angeles